Managing the Diversity Maze AnSer Publishing (2002) ISBN 0951734199. 512 pages. Normally £89.95. Special Price: £79.95 plus £6.50 postage Everyone has heard the word ‘diversity’, but what does it actually mean? In today’s global economy, where we are likely to deal with people from different parts of the world in our routine daily business, good diversity practice is not an option. However, the word appears to be fluid in its definition, increasingly assuming a cloak that fits all individual and organisational needs, expectations, aspirations and objectives, fuelling fear and ignorance in the process. “Diversity is not the sole property of minorities or women, nor does it involve only people with a disability, the aged, homosexuals, or majorities. It belongs to everyone, while being the preserve of no one; universal, yet with uniquely defining qualities. It offers the tantalising promise of uniting communities while demarcating and preserving individual tradition, perspectives and customs. By its very nature, diversity lends itself to reinforcing stereotypes in any adequate explanation, yet stereotyping per se is generally regarded as offensive. No wonder people are confused.” Elaine Sihera’s Managing the Diversity Maze is meant to take away the confusion surrounding the subject so that everyone can understand how useful it could be in achieving their aims, improving social interaction and the work environment and, ultimately, improving bottom-line gains. This book is the first of its kind in Europe for providing an informative and amazing insight into the origins, meaning, history, rationale, perception and development of multiculturalism and cultural diversity in the USA and the UK. The leading independent diversity expert in Britain, Elaine deftly demonstrates the imperatives for a diverse approach, the lack of effective implementation in the UK and how crucial objectives can be achieved by genuine practitioners through greater knowledge, understanding and effective application. Inclusive, informative and practical, with an easy, readable style, this book is a must for anyone involved in people management or who simply wishes to improve his/her skills to bridge the cultural divide. BROWSE the INSIDE PAGES of the book here on Google.